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The Franchising Professor

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About MY Research

Research Motivation

I research topics that intersect service operations and marketing with a particular interest in franchise relationships. In line with the mission of the Cecil B. Day School of Hospitality and the Robinson College of Business, I focus on empirical work that helps inform hospitality practice. The goal of my research is to contribute in a meaningful way to theory building yet provide insight for hospitality practitioners in managing the distribution and consumption of their services. 

Research Relevance

My work on franchising informs a greater understanding of this complex relationship, a dominant form of distribution of hospitality based products. Two important trends having a significant impact on the consumption of hospitality services are the rise and influence of co-creation and service innovation fueled by technological advances and cultural changes. My work in the areas of co-creation and service innovation address both important trends. 

My Google Scholar Page

Research Philosophy

I believe in interdisciplinary work that crosses boundaries and helps inform practice. By design, my co-authors reside in varying disciplines. They help me view research questions from new perspectives and contribute a great deal to my educational journey as a researcher. For an exemplary example of such collaboration click on "The FDD Project" button. 

The FDD Project

recent practitioner focused article

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scholarly research

Journal of business ethics

Using a eight-year panel for a national, franchised restaurant chain, we examine CSR performance dynamics in the presence of two distinct types of CSR activities: an ongoing CSR routine and a distinct, temporary CSR campaign. 

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Production and Operations Management

 With a panel data set of 3,500 franchised U.S. hotel properties we find that franchisee dependence moderates the impact of three unique types of investments. 

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Journal of Operations Management

Journal of Operations Management

  We examine the effects of a franchisee’s size, distance from headquarters, and local competition on voluntary compliance with corporate brand-building initiatives at the outlet level. 

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Journal of Advertising

Industrial Marketing Management

Journal of Operations Management

We investigate how different types of franchised outlets, each targeting a different customer segment, moderate the effects of various advertising expenditures on unit-level profitability. 

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Industrial Marketing Management

Industrial Marketing Management

Industrial Marketing Management

Results from a four-year multi-method research project, including ethnographic and survey data, point to the salience of brand relationships and their importance to channel management. 

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Industrial Marketing Management

Industrial Marketing Management

Industrial Marketing Management

 We propose a model that expands the conceptualization of governance in franchising that acknowledges traditionally ignored stakeholders, including debt and equity holders. 

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Journal of Business Ethics

Journal of Operations Management

Journal of Operations Management

 In a series of four experiments we find that donating to checkout charity, licenses consumers to engage in the consumption of “guilty pleasures”.  

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Journal of Operations Management

Journal of Operations Management

Journal of Operations Management

   In this article, we develop a professional service life cycle model to describe the changes in professional work over time.

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Journal of Operations Management

Journal of Operations Management

International Journal of Research in Marketing

We find that franchisees charge higher prices than their corporate counterparts even when controlling for operational performance. 

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International Journal of Research in Marketing

International Journal of Research in Marketing

International Journal of Research in Marketing

This study examines to what extent social media hurts a company’s shareholder value in the event of a product recall.

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Service Science

International Journal of Research in Marketing

Journal of Retailing

 We demonstrate that increases in a hotel’s online reputation score are related to an increase in RevPAR. Naturally occurring differences in the heterogeneity of different hotels moderates the relationship between review score and performance.

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Journal of Retailing

International Journal of Research in Marketing

Journal of Retailing

This article reveals that successful franchisee associations help manage the inherent tension that exists between cooperation and conflict in franchise relationships using a distinctive yet adaptive organizational identity. 

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Journal of Advertising

Industrial Marketing Management

Cornell Hospitality Quarterly

This four-part multimethod investigation into the phenomenon of consumer generated

advertising establishes a performance advantage over traditional advertising and suggests a rationale for this differential.

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Cornell Hospitality Quarterly

Industrial Marketing Management

Cornell Hospitality Quarterly

This research examines checkout charity in the context of fast-food restaurants and finds that, when customers donate, they experience a “warm glow” that mediates a relationship between donating and store repatronage.

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Industrial Marketing Management

Industrial Marketing Management

Industrial Marketing Management

 We present a proof of concept for using automated text analytic techniques to extract key information from lengthy B2B legal documents using BERT (Bidirectional Encoder Representations from Transformers), a machine learning-based natural language-processing framework.  

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ON going Projects

Charity at Checkout an Empirical Examination

We investigate how an outlet’s strategic emphasis on checkout charity types affects their customer engagement. The moderating effects of the outlet’s relational interdependence and community involvement are also tested using a three-year panel data set of over 1,000 franchised restaurants.  


Collaborators: Brett Massimino and Jie Zhang

A Systematic Framework for Analysis of FDDs

We provide a step-by-step guide by which researchers can acquire, clean and pre-process, extract features and apply learning-based models or neural networks in natural language processing to franchise disclosure documents. Our process offers franchising, legal, and B2B scholars a template to utilize advances in  artificial intelligence (AI)-enabled natural language processing to enrich current research agendas.   


Collaborator: Yanqing Wang  and Yinghao Pan 


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