About MY Research

Using a eight-year panel for a national, franchised restaurant chain, we examine CSR performance dynamics in the presence of two distinct types of CSR activities: an ongoing CSR routine and a distinct, temporary CSR campaign. 

 With a panel data set of 3,500 franchised U.S. hotel properties we find that franchisee dependence moderates the impact of three unique types of investments. 

  We examine the effects of a franchisee’s size, distance from headquarters, and local competition on voluntary compliance with corporate brand-building initiatives at the outlet level. 

We investigate how different types of franchised outlets, each targeting a different customer segment, moderate the effects of various advertising expenditures on unit-level profitability. 

Results from a four-year multi-method research project, including ethnographic and survey data, point to the salience of brand relationships and their importance to channel management. 

 We propose a model that expands the conceptualization of governance in franchising that acknowledges traditionally ignored stakeholders, including debt and equity holders. 

 In a series of four experiments we find that donating to checkout charity, licenses consumers to engage in the consumption of “guilty pleasures”.  

   In this article, we develop a professional service life cycle model to describe the changes in professional work over time.

We find that franchisees charge higher prices than their corporate counterparts even when controlling for operational performance. 

This study examines to what extent social media hurts a company’s shareholder value in the event of a product recall.

 We demonstrate that increases in a hotel’s online reputation score are related to an increase in RevPAR. Naturally occurring differences in the heterogeneity of different hotels moderates the relationship between review score and performance.

This article reveals that successful franchisee associations help manage the inherent tension that exists between cooperation and conflict in franchise relationships using a distinctive yet adaptive organizational identity. 

This four-part multimethod investigation into the phenomenon of consumer generated

advertising establishes a performance advantage over traditional advertising and suggests a rationale for this differential.

This research examines checkout charity in the context of fast-food restaurants and finds that, when customers donate, they experience a “warm glow” that mediates a relationship between donating and store repatronage.

 We present a proof of concept for using automated text analytic techniques to extract key information from lengthy B2B legal documents using BERT (Bidirectional Encoder Representations from Transformers), a machine learning-based natural language-processing framework.